Urban Decay Framed is a very warm-toned, light-medium peach with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Framed is described as a "light neutral matte-satin." It's a light-medium peachy orange with warm undertones and a matte finish. It had good color payoff with a soft, silky consistency that was blendable and easy to use. It lasted for eight hours on me. Sephora Walking in the Sand (DC, $10.00) is lighter (95% similar). Sugarpill Heart-Shaped Cookie (PiP, $13.00) is brighter (95% similar). bareMinerals Natural (LE, ) is lighter (95% similar). LORAC Pink Nude (PiP, $19.00) is lighter (95% similar). LORAC Fawn (LE, $19.00) is darker (95% similar). Inglot #330 (P, $6.00) is lighter (95% similar). Urban Decay ABC Gum (P, $19.00) is warmer, better quality (95% similar). Kat Von D Vespertine (PiP, ) is warmer (95% similar). bareMinerals Magnate (LE, ) is warmer (95% similar). Tarte Barefoot in the Grass (LE, ) is warmer (95% similar). Smashbox Relaxed (PiP, ) is brighter (90% similar). Too Faced Peaches 'n Cream (PiP, $16.00) is darker (90% similar). Clinique Nude Rose (PiP, $15.00) is darker (90% similar). bareMinerals Empress (LE, ) is lighter (90% similar). Too Faced Reindeer (LE, $16.00) is darker (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.