Urban Decay Flame is a slightly warm-toned, medium-dark orange with a glitter finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Flame is described as a "bright orange with gold micro-glitter." It's a medium coral-orange with gold glitter and sparkles. It had semi-opaque pigmentation but had a grittier texture due to the amount of glitter in it, and it tended to fall apart on the skin: prone to sheering out and fading, plus fall out during wear. MAC Pink Pepper (LE, $21.00) is cooler (95% similar). NYX Golden Peach (P, $6.00) is less shimmery, lighter (95% similar). Colour Pop Miser (P, $4.50) is lighter, warmer (90% similar). Make Up For Ever D750 Frosted Peach (DC, $21.00) is less shimmery, lighter (90% similar). Buxom Glitz Factor (P, $12.00) is less shimmery, lighter (90% similar). Gucci Beauty Autumn Fire #2 (DC, ) is less shimmery, lighter (95% similar). MAC Mortal #3 (LE, ) is less shimmery, darker (90% similar). Inglot #407 (P, $7.00) is less shimmery (90% similar). Anastasia Intense Gaze (P, $12.00) is less shimmery (90% similar). Anastasia China Rose (P, $12.00) is warmer (85% similar). Marc Jacobs Beauty The Dreamer #6 (PiP, ) is less shimmery, lighter (85% similar). Urban Decay VR (PiP, $19.00) is less shimmery, darker (85% similar). Colour Pop Shark Attack (LE, $6.00) is less shimmery, lighter (85% similar). Makeup Geek Cosmopolitan (DC, $6.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.