Urban Decay Faded is a neutral-toned, medium-dark purple with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Faded is a subdued, medium-dark purple with flecks of gold sparkle over a matte finish. While a lot of the "matte" eyeshadows had "floating pearl" (Urban Decay's terminology), this one seemed to have larger sparkle. I found that the larger size seemed to make this even harder to apply, as the sparkles would pull away from the purple base but also pull some of the purple eyeshadow away, which resulted in sheer, uneven coverage. I had better luck using this over an eyeshadow primer, but it was still a fussy shade to blend out. It worked better layered over another eyeshadow. The color started to fade after seven hours on me. Guerlain Boulevard du Montparnasse #4 (LE, ) is less shimmery (95% similar). Anastasia Violet (P, $12.00) is less shimmery (95% similar). Smashbox Orchid (LE, ) is less shimmery, darker (95% similar). Bobbi Brown Mulberry (LE, $22.00) is less shimmery, brighter (95% similar). MAC Indian Ink (P, $17.00) is less shimmery (95% similar). Urban Decay Gone Mad (LE, $19.00) is less shimmery, darker, more muted (95% similar). Kat Von D Venom (LE, ) is less shimmery, lighter (95% similar). bareMinerals In Vogue (LE, ) is less shimmery, darker (90% similar). Kat Von D Ribbon (LE, ) is less shimmery, darker (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.