Urban Decay Electric Air is a moderately warm-toned, light-medium lavender with a metallic finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Electric Air is a silvery lavender with subtle, warm undertones and a metallic sheen. It had nearly opaque color payoff that applied evenly and smoothly to bare skin. The texture was dense but creamy enough to be yielding and pick up well with a brush. I had no trouble applying or blending out this shade. It lasted well for eight hours on me before creasing faintly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Oryza Sativa Extract / Rice Extract, Talc, Zinc Stearate, Silica, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Synthetic Fluorphlogopite, Polyethylene Terephthalate, Tin Oxide, Alumina, Polybutylene Terephthalate, Stearic Acid, Polyurethane-33, Polylactic Acid, Polymethyl Methacrylate. [+/- (All shades may contain /Toutes les couleurs peuvent contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77400 / Bronze Powder, CI 77000 / Aluminum Powder, CI 77400 / Copper Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 75470 / Carmine, CI 77510 / Ferric Ammonium Ferrocyanide]. D211520/5