Urban Decay Bleach is a very warm-toned, light-medium peach with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Bleach is described as a "yellow-beige matte." It's a light beige with creamy yellow tones and a matte finish. It had good pigmentation with a soft, silky texture--just a tiny bit powdery. Wet 'n' Wild Hard Being the It Girl #3 is darker. MAC Greenluxe #1 is more shimmery. Disney Ali Ababwa is similar. Urban Decay Walk of Shame is cooler-toned. Urban Decay Foxy is a smidgen yellower. NARS Biarritz is less yellow. MAC Brule is similar. L'Oreal Endless Pearl is less yellow. Inglot #353 is lighter. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Polyethylene Terephthalate, Caprylyl Glycol, Silica, Phenoxyethanol, Calcium Aluminum Borosilicate, Hexylene Glycol, Tin Oxide, Tetrasodium EDTA, Alumina, Water, Polyurethane-11, Polylactic Acid, Isobutylphenoxy Epoxy Resin [+/- (All Shades May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ferrocyanide, CI 75470 / Carmine, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 19140 / Yellow 5 Lake, CI 77163 / Bismuth Oxychloride, CI 19140 / Yellow 5, CI 77000 / Aluminum Powder 5.0.