Urban Decay 1960 is a neutral-toned, dark fuchsia with a semi-matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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1960 is a bright, medium-dark pink with subtle, warm undertones and a mostly matte finish. There was visible shimmer in the pan, but I could barely tell that there was any on the eye and think it functions as a matte texture overall. It had good color payoff, which was buildable to full coverage by tapping just a touch more on top of the initial layer. It had a soft, velvety texture that wasn't too thin or too stiff in the pan, which made it easier to work with. The eyeshadow sheered out a bit over bare skin but worked well nicely over primer. The color wore well for seven and a half hours before fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Alumina, Triethoxycaprylylsilane, Diisostearyl Malate, Dimethicone, Polyethylene, Octyldodecyl Stearoyl Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Calcium Sodium Borosilicate, Hexylene Glycol, Synthetic Fluorphlogopite, Hydrogenated Polyisobutene, Tetrasodium EDTA, Calcium Aluminum Borosilicate, Tin Oxide, Aqua / Water, Palmitic Acid, Benzoic Acid, Polyethylene Terephthalate, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Isobutylphenoxy Epoxy Resin. [+/- (All Shades May Contain/ Toutes les couleurs peuvent contenir) : CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, CI 77742 / Manganese Violet, CI 16035 / Red 40 Lake, CI 19140 / Yellow 5 Lake, CI 77163 / Bismuth Oxychloride, CI 42090 / Blue 1 Lake, CI 75470 / Carmine, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77510 / Ferric Ferrocyanide, CI 77288 / Chromium Oxide Greens, CI 77000 / Aluminum Powder].