Urban Decay Tonic is a slightly warm-toned, light-medium lavender with a metallic finish. It is a discontinued eyeshadow that retails for $19.00 and contains 0.05 oz.
Urban Decay Tonic EyeshadowUrban Decay Tonic Eyeshadow ($18.00 for 0.05 oz.) is described as a "lilac with blue shift." It's a brightened, lavender purple with warmer, pink tones and a bluish-violet iridescent sheen. The texture was incredibly smooth and creamy--again, it almost feel like a cream product--with zero powderiness or excess. It was so dreamy to work with as it was easy to blend, had good color payoff, and lasted for eight hours. This shade is a bit different than the other purples Urban Decay has, but it is rather close to a few of them that I don't think you need all the variations unless you wear this type of shade all the time--but I think this may be the best one to-date with respect to quality. Kat Von D Astrological (LE) is lighter. ColourPop Eye Candy (P, $5.00) is warmer, less duochrome-like. Kat Von D Violator (LE) is less shimmery. Make Up For Ever I916 Frosted Mauve (P, $21.00) is lighter. Kat Von D Arcadia (LE) is darker. Urban Decay Betrayal (LE, $18.00) is darker, cooler-toned. Fyrinnae Unicorn (P, $8.25) is lighter. L'Oreal With a Twist (LE, $7.99) is darker. Urban Decay Grifter (P, $18.00) is slightly darker. Obsessive Compulsive Cosmetics Datura (P, $14.00) is lighter. Urban Decay Asphyxia (P, $18.00) is less shimmery, darker. Get comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.