Urban Decay Shallow is a neutral-toned, dark pewter with a pearl finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Shallow is described as a "pale taupe-silver satin." It's a light-medium, silvery pewter with neutral-to-cool undertones and a pearly sheen. It was silky and smooth to the touch, but it was to the point where it was also dusty and prone to sheering out on the skin. I would highly recommend using this with a good primer underneath to maximize intensity and ease of application. The color started to fade after seven hours. Chanel Tisse Riviera #3 (PiP, ) is lighter, cooler (85% similar). Le Metier de Beaute Oyster (LE, $30.00) is cooler (85% similar). Marc Jacobs Beauty The Enigma #3 (PiP, ) is darker (90% similar). MAC Vex (P, $17.00) is lighter (85% similar). bareMinerals Priceless (LE, ) is less shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.