Urban Decay Roadstripe is a very cool-toned, light white with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Urban Decay Roadstripe Eyeshadow ($19.00 for 0.05 oz.) is described as an "iridescent white with blue-violet shift." It's a cool white with an iridescent sheen that shifts from blue to cool purple. The texture was soft, lightly dusty, a little thinner than the average Urban Decay eyeshadow, but it didn't sheer out too much when applied to bare skin. It is a shade that benefits greatly from a primer, though, as it becomes more buildable and sits better on the skin. Alone, the color lasted for seven hours before fading. Marc Jacobs Beauty About Last Night No. 10 (LE, ) is less shimmery (95% similar). Urban Decay White Walker (LE, $19.00) is less shimmery (90% similar). Sugarpill Ice Angel (PiP, $13.00) is cooler (95% similar). Smashbox Cosmic (LE, ) is more shimmery (95% similar). Too Faced Le Marais (LE, $16.00) is darker, more muted, warmer (90% similar). Tom Ford Beauty Ripe Plum (Left) (LE, ) is less shimmery, warmer (95% similar). ColourPop Hope (LE, $6.00) is darker, more muted, warmer (90% similar). Tom Ford Beauty Crushed Indigo (Left) (LE, ) is less shimmery, darker, more muted (90% similar). NARS Cassiopeia (P, $29.00) is warmer (90% similar). Makeup Geek Sugar Rush (P, $12.00) is more shimmery, cooler (90% similar). Tom Ford Beauty Cobalt Rush #1 (P, ) is less shimmery (90% similar). Disney by Sephora Sick of Swimmin' (LE, ) is darker, more muted (90% similar). Makeup Geek Mood Ring (P, $12.00) is more shimmery, darker (90% similar). Sephora Early Frost (DC, $10.00) is lighter (90% similar). L'Oreal Petite Perle (P, $5.99) is more muted, warmer (90% similar). Anastasia Blue Ice (LE, ) is warmer (95% similar). MAC Crystal Avalanche (DC, $17.00) is darker (90% similar). Makeup Geek Phantom (DC, $6.00) is darker (90% similar). Becca Mermaid Pearl (LE, ) is lighter, warmer (85% similar). Makeup Geek Moon Phase (P, $20.00) is more shimmery, lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.