Urban Decay Rewind is a neutral-toned, medium brown with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Rewind is described as a "medium brown matte." It's a medium-dark, neutral brown with very subtle gray-ish tones with a matte finish. It had fantastic pigmentation and a soft, smooth, and buttery texture--but it wasn't powdery. Urban Decay Secret Service is darker/ MAC Omega is similar, slightly yellower in tone. bareMinerals Namaste is warmer. Bobbi Brown Slate is slightly pink-tinged. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.