Urban Decay Pallor is a very cool-toned, light lavender with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Urban Decay Pallor Eyeshadow ($19.00 for 0.05 oz.) is described as a "frosted lavender with gray shift." It's a muted, grayish lavender with more neutral undertones and a soft sheen. It had semi-opaque pigmentation paired with a thinner, lightly dusty consistency that sheered out very easily on the lid, so it was hard to get true-to-pan coverage and intensity without a good base underneath. I noticed fading after seven hours with this shade. Giorgio Armani Rose Platinum (16) (LE, $39.00) is darker, warmer (90% similar). LORAC Fairytale (LE, $19.00) is more shimmery, warmer (90% similar). Stila Frosted Lavender (LE, $18.00) is lighter, cooler (90% similar). Chanel Oiseaux de Nuit #2 (LE, ) is darker, warmer (90% similar). LORAC Silvermist (LE, $19.00) is warmer (90% similar). Natasha Denona Lavender/Gold and Silver (3) (P, $28.00) is more shimmery (90% similar). Urban Decay Shag (LE, $19.00) is lighter (90% similar). BH Cosmetics Foil Eyes #2 (PiP, ) is more shimmery, brighter (90% similar). MAC Fresh Ice (LE, $21.00) is lighter, brighter (85% similar). Anastasia Spectra (PiP, ) is more shimmery (90% similar). ColourPop Express (LE, $4.50) is darker, warmer (85% similar). MAC Girls, Girls! (LE, $22.00) is more shimmery, warmer (85% similar). Anastasia Touch of Lilac (P, $12.00) is lighter, warmer (85% similar). MAC Dynamic Duo 2 #1 (LE, $17.00) is lighter, brighter (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.