Urban Decay Moonshadow is a very cool-toned, dark blue with a frost finish. It is a discontinued eyeshadow that retails for $19.00 and contains 0.05 oz.
Moonshadow is described as a "bright navy blue." It's a cool-toned, medium-dark navy blue with a pearly sheen. It had so-so pigmentation, but the drier consistency made it look somewhat uneven when blended/applied to the skin as it didn't diffuse as smoothly along the edges. It lasted for seven and a half hours on me. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.