Urban Decay Iced is a slightly warm-toned, very light gray with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Iced is a pale silver with warmer undertones and a sparkling, metallic finish. It had semi-sheer color coverage with a lot of loose glitter/sparkle that separated from the base shade, so there was fall out during wear and during application. The consistency was drier, looser, and chunkier, which made it harder to use. The base color lasted six and a half hours on me. ColourPop Gecko (LE, $6.00) is less shimmery (95% similar). MAC Silver Screen (LE, $21.00) is less shimmery (95% similar). Lancome Tower Bridge (LE, $19.00) is more shimmery (95% similar). MAC Filament (LE, $17.00) is warmer (95% similar). MAC Virgin Silver (LE, ) is more shimmery (95% similar). MAC In the Meadow #1 (LE, $21.00) is less shimmery (95% similar). bareMinerals Steam (LE, $14.00) is less shimmery (95% similar). KVD Beauty Skulls (LE, ) is lighter, brighter (90% similar). L'Oreal Silver Sky (757) (P, $7.99) is darker (90% similar). MAC Chrome Angel (DC, $23.00) is darker, cooler (90% similar). Dior Rivage #2 (LE, ) is less shimmery, lighter (90% similar). MAC Eggplant Blend #3 (LE, ) is less shimmery, darker (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.