Urban Decay I Like It is a moderately warm-toned, light brown with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
I Like It is a light-medium brown with moderate, warm undertones and a matte finish. The texture was soft, finely-milled, and blendable, though it was lightly powdery in the pan. It had opaque color payoff that lasted well for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
MICA, CI 77891 / TITANIUM DIOXIDE, TALC, CI 77492 / IRON OXIDES, CI 77491 / IRON OXIDES, ETHYLENE/ACRYLIC ACID COPOLYMER, CI 77499 / IRON OXIDES, CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARATE, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SORBIC ACID, CELLULOSE, BORON NITRIDE (D258173/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.