Urban Decay Hoodoo is a slightly cool-toned, light-medium purple with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Hoodoo is described as a "medium metallic violet with pink shift." It's a muted, medium purple with cool undertones and a pearly sheen. It had so-so color payoff that seemed to be hurt by the drier, slightly powdery consistency of the shadow itself. This shade lasted for six and a half hours on me. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.