Urban Decay Habit is a moderately warm-toned, medium beige with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Habit is described as a "light nude matte." It's a light beige with subtle warm undertones and a matte finish. It is very similar to my skin tone, so it doesn't show up that well against my arm, unfortunately! The texture is soft, buttery, and very creamy (though it's a powder). It blends well against the skin and didn't look chalky. Wet 'n' Wild Hard Being the It Girl #3 is yellower. Wet 'n' Wild Newport Nights #1 is lighter. Urban Decay Broken is more shimmery, lighter. Urban Decay Walk of Shame is lighter. NARS Biarritz is similar. MAC Bisque is also similar. Inglot #390 is slightly cooler-toned. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.