Urban Decay Goldmine is a moderately warm-toned, light gold with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Goldmine is a light-medium gold with warmer undertones and a metallic sheen with some larger, chunkier sparkle. The sparkly bits tended to pull away from the base, so they ended up falling out during application or later on during wear. The consistency had a denser, chunkier feel to it, and I found a flatter, synthetic brush seemed to apply the eyeshadow best. It wore well for seven hours on me before fading. ColourPop Rule Breaker (PiP, $4.50) is darker, more muted (95% similar). ColourPop Take It Again (LE, $4.50) is cooler (95% similar). MAC Heaven Loves You (LE, $18.00) is more shimmery (95% similar). Urban Decay Dothraki (LE, $19.00) is less shimmery (90% similar). Anastasia Dwollahs (LE, $12.00) is more shimmery, darker (90% similar). LORAC Gold Leaf (LE, $19.00) is more shimmery, lighter (90% similar). ColourPop The Gemini (P, $4.50) is lighter, warmer (90% similar). Fenty Beauty Ice Cream (LE, ) is less shimmery, darker, warmer (90% similar). Tarte Pot of Gold (P, $22.00) is more shimmery, darker (90% similar). Tom Ford Beauty Emerald Isles (Eye Color) (LE, ) is more muted (90% similar). Viseart Buillion (GPV2 #12) (P, ) is darker, warmer (90% similar). Too Faced Instigator (LE, $16.00) is less shimmery, darker, warmer (90% similar). Make Up For Ever D410 Gold Nugget (P, $17.00) is darker, warmer (90% similar). Pat McGrath Jubilee (PiP, $25.00) is more shimmery, darker, warmer (90% similar). KVD Beauty Prophet (LE, ) is darker, cooler (90% similar). Sydney Grace Mermaid (P, $6.00) is less shimmery, darker (90% similar). Urban Decay Honey (DC, $18.00) is warmer (90% similar). Anastasia C2 (Norvina Vol. 1) (LE, $12.00) is darker, warmer (90% similar). Laura Mercier Gilded Gold (P, $28.00) is warmer (90% similar). ColourPop Wide Awake (LE, $8.00) is more shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.