Fray
Urban Decay Eyeshadow (Discontinued)
Urban Decay Fray is a moderately warm-toned, light pink with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Fray is described as a "warm mauve matte." It's a neutral, pink-beige with a matte finish. It was soft, finely-milled, and just a tiny bit powdery. The color payoff was good, though, and it was easy to blend on the lid. Urban Decay Freestyle is warmer. Urban Decay Laced is a touch darker. MAC Bloom On is similar. Chanel Rose de Mai is darker, pinker. Inglot #341 is darker, warmer. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Fray
LELimited Edition. $19.00.
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Anarchy Face Case
LELimited Edition. $44.00/0.43 oz.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
