Urban Decay Bathwater is a moderately warm-toned, light gold with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Bathwater is described as a "pale beige with gold pearl." It's a light, yellow gold with warm undertones and a frosted sheen. The texture had a really soft, finely-milled feel to it, but it also had looser sparkle/shimmer, so it didn't apply as richly as anticipated. This shade lasted for seven and a half hours on me. ColourPop Famous (LE, $6.00) is more shimmery (95% similar). Chanel Trait de Caractere #2 (LE, ) is darker (95% similar). ColourPop High Tide (LE, $6.00) is less shimmery (95% similar). MAC Moon Rock (LE, $17.00) is more shimmery (95% similar). Chanel Éclat Énigmatique #1 (LE, ) is less shimmery, warmer (95% similar). Laura Mercier Dust (LE, $23.00) is lighter (95% similar). Becca Moonstone (LE, ) is cooler (95% similar). Tom Ford Beauty Last Dance #1 (PiP, ) is brighter (95% similar). KVD Beauty Babs (LE, ) is less shimmery (95% similar). Too Faced Eggnog Latte (LE, $16.00) is more shimmery (95% similar). Viseart Champagne (PiP, ) is more shimmery, lighter, brighter (95% similar). Make Up For Ever ME512 Golden Beige (DC, $21.00) is darker (90% similar). Dior Lucky Star #3 (LE, ) is more shimmery, darker (90% similar). Bad Habit Eternal (PiP, ) is more shimmery, cooler (90% similar). Pretty Vulgar Free (PiP, ) is cooler (90% similar). Sydney Grace Elegance (P, $5.00) is more shimmery, warmer (90% similar). Smashbox Fortune (LE, ) is more shimmery (90% similar). Too Faced Ooh La La (Right) (LE, $16.00) is darker (90% similar). LORAC Unlocked (PiP, $19.00) is lighter, brighter (90% similar). YSL Rosy Glow #2 (PiP, ) is less shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.