Urban Decay Turn On is a moderately cool-toned, dark pink with a satin finish. It is a permanent lip liner that retails for $20.00 and contains 0.04 oz.
Turn On 24/7 Glide-On Lip Pencil ($19.00 for 0.04 oz.) is described as a "rose-pink with soft pearl." It's a muted, slightly cool-toned, medium-dark pink with a mostly matte finish and a hint of shimmer. It had opaque color coverage and wore for six hours. MAC Just Wonderful is more subdued, slightly plum. MAC Pink Treat is darker. See comparison swatches.
A creamy, 24-hour wear lip pencil that lines and primes lips. Get primed and ready with Urban Decay’s 24/7 Glide-On Lip Pencil. This long-lasting, waterproof liner glides on smoothly to prime and define lips for long-lasting lip color and clean lines. It features a wide array of shades that coordinate with Vice Lipstick. Use 24/7 Lip Pencil to fill in your lips completely, prime them for lipstick or gloss, and lock onto color. It even prevents color from feathering out of bounds. The waterproof formula glides on smoothly, stays creamy, and defines your lips with gorgeous color, while never feeling dry or cakey. Formulated with moisturizing vitamin E, jojoba oil, and cottonseed oil, it nourishes lips every time you apply.