Urban Decay Rock Steady is a slightly warm-toned, medium-dark red with a matte finish. It is a limited edition lip liner that retails for $20.00 and contains 0.04 oz.
Urban Decay x Gwen Stefani Rock Steady 24/7 Glide-On Lip Pencil ($20.00 for 0.04 oz.) is described as a "blood red." It's a slightly muted, medium-dark red with subtle, warm undertones and a matte finish. It had semi-opaque color coverage, but it had similar issues with texture that made it harder to apply evenly. It had a tendency to drag and skip, so short, feathery strokes are a must, and it's not my ideal formula for filling in lips entirely but would be tolerable to outline with. The color wore well for at least six hours but was very drying. Urban Decay Bad Blood (P, $20.00) is warmer (95% similar). MAC Freehand (LE, $15.00) is cooler (90% similar). Urban Decay Mrs. Mia Wallace (LE, $20.00) is lighter (90% similar). ColourPop Come, We Fly (LE, $5.00) is darker, cooler (85% similar). Tom Ford Beauty Devil Inside (Lip Shaper) (PiP, ) is more shimmery, lighter, cooler (80% similar). MAC Kiss Me Quick (P, $19.50) is more muted (90% similar). See comparison swatches / view dupes side-by-side.
A creamy, 24-hour wear lip pencil that lines and primes lips. Get primed and ready with Urban Decay’s 24/7 Glide-On Lip Pencil. This long-lasting, waterproof liner glides on smoothly to prime and define lips for long-lasting lip color and clean lines. It features a wide array of shades that coordinate with Vice Lipstick. Use 24/7 Lip Pencil to fill in your lips completely, prime them for lipstick or gloss, and lock onto color. It even prevents color from feathering out of bounds. The waterproof formula glides on smoothly, stays creamy, and defines your lips with gorgeous color, while never feeling dry or cakey. Formulated with moisturizing vitamin E, jojoba oil, and cottonseed oil, it nourishes lips every time you apply.