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Moon River is described as a "cool ethereal light." It's a sheer, lavender-leaning white with a very subtle satin shimmer. It is translucent like you'd expect from a finishing powder, but it doesn't provide an "ethereal glow" to my skin at all. It makes the skin appear smoother (but all of the powders did that to the same level) without adding any luminosity or glow--I actually felt like it flattened the skin to the point where you lost the natural radiance that helps done-up skin still look like skin. See comparison swatches / view dupes.
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