The newest Girls launched with a "Soft Shine" finish but are under the Lip Color umbrella, though it's unclear exactly what is to be expected based on the finish. Given that Tom Ford already has a sheer finish, it seems more likely to be a shinier version of the cream finish, and based on the shades I've seen, means a bit of shimmer/luminosity, too. (If and when I see official information about the finish, I'll be sure to update the overview and ratings accordingly, if necessary.)
The formula seemed to have semi-opaque to opaque coverage, and the shades that fell under opaque coverage seemed to have a subtle translucency to them that yielded a luminous finish--lighter weight, shiny with light glossiness, and gave the illusion of fuller lips for me. The consistency was lightweight, emollient without being overly slippery, and comfortable to apply and to wear. They had decent wear ranging between three and five hours and felt lightly to moderately moisturizing while worn. They were vanilla-scented but had no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.