Tom Ford Beauty Pretty Persuasive is a slightly cool-toned, medium-dark pink with a cream finish. It is a permanent lipstick that retails for $55.00 and contains 0.1 oz.
Tom Ford Beauty Pretty Persuasive Lip Color ($54.00 for 0.10 oz.) is a medium pink with soft, warm undertones and a cream finish. The color payoff was nearly opaque, while the texture was moderately creamy with light slip. It applied evenly across the lips without streaking, but there was just the smallest amount of color that seemed to sit in my deeper lip lines. I didn't find that noticeable in person, though, just in the close-up photos. This shade wore well for four and a half hours and was lightly hydrating.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
To Tom Ford, there is no more dramatic accessory than a perfect lip. It is the focus of the face and it has the power to define a woman's whole look. Each lip color is Tom Ford's modern ideal of an essential makeup shade. Rare and exotic ingredients, including soja seed extract, Brazilian murumuru butter and chamomilla flower oil, create an ultra-creamy texture with an incredibly smooth application. Specially treated pigments are blended to deliver pure color with just the right balance of luminosity.