Love Lust

Tom Ford Love Lust Cheek Color ($60.00 for 0.28 oz.) is a light-medium peachy coral with warm undertones and a frosted, golden finish. This was the most shimmery shade out of the entire range, though it was still not quite as shimmery as the prior version of Love Lust--and the color is completely different (see comparison), as the original was darker and more pink-based. The consistency was soft, lightly dusty, and blendable on the skin. It had semi-opaque, buildable coverage that wore well for nine and a half hours before fading on me.

For 2017, Tom Ford reformulated this powder blush formula, and the new formula is described as "layers of possibility, from a sexy glow to a more dramatic, color-rich look" (that sounds like "buildable") that is supposed to apply "with the comfort of a cream." Overall, the texture is thinner, finely-milled but drier than the original formula, and the shimmer has become finer and less apparent through many of the new-old shades. The formula was still fairly blendable to very blendable and particularly long-wearing with semi-opaque to opaque pigmentation.

Long-time readers will remember that this was one of my favorite formulas, and while it's still a good formula, the texture and finish are no longer the kind that I gravitate toward, as I like a denser, creamier, and more pearly finish and the new formula is thinner, more powder-like, and is less shimmery overall--so it is just a personal preference.

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