The formula is supposed to be "richly pigmented" and have a "luxurious, velvet matte finish." The majority of the shades are semi-opaque to fully opaque with lightweight, velvety textures--creamy enough to glide on nicely but not enough slip to feel slippery or slide around on the lips when worn. The wear time varied from shade to shade with richer shades lasting over six hours. The formula was comfortable to wear and often lightly hydrating. There's a vanilla scent but no discernible taste.