The formula is a "translucent cooling liquid eyeshadow" that is supposed to be "longwearing" with a "metallic shine" and superior adhesion," First, it's not translucent--it's fairly pigmented, and while it could be sheered out, they ranged from medium to mostly opaque. They had a smooth, thin but not watery feeling as they applied from the doe-foot applicator (which really over-applies the product; I'd recommend a flat, synthetic brush for more precise application) and did feel a bit cooling initially. I actually thought they were like a thinner, liquid version of the brand's Cream Color for Eyes, but the ingredient lists were different (not much of the half dozen initial ingredients overlapped).
These were hard to apply evenly and tended to clump up on my lid as I worked with them, and I used a separate flat, synthetic brush to apply a little amount to my lid space and there was no way I could have sheered it out without using it as a standalone color and really wiping away a lot of product to sheer it out. They took longer to dry down and had a tendency to crease as they did so, and in order to minimize this, I had to let it dry down for 10 to 15 seconds, then gently buff the product out to smooth it back out, and then let it fully dry down from there. I had some flaking after eight hours of wear, but once it had dried down, I didn't get additional creasing.
The average rating based on all reviewed shade(s) in this formula is shown below.
This translucent cooling liquid eye shadow lacquers lids with metallic shine. Packed with lustrous mica-based pearl pigment and water-resistant polymers, the longwearing, silky formula provides superior adhesion by creating a thin, flexible film of color.