theBalm #25 is a very cool-toned, light-medium taupe with a matte finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#25 is medium-dark, cool-toned taupe with a matte finish. It had fairly good color payoff, and the texture was very soft but a little powdery though easy to blend. It wore well for eight hours on me before fading. Guerlain Two VIP #2 (LE) is slightly warmer. MAC Smoked Cocoa #2 (LE, $15.00) is lighter. Maybelline Tough as Taupe (P, $6.99) is darker, cream. MAC Interior Life (LE, $15.00) is darker. bareMinerals Rowdy (P) is more mauve. See comparison swatches.