Tarte Amp is a moderately warm-toned, medium pink with a luminous finish. It is a blush.
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Amp is a bright, medium pink with subtle, warm undertones and a golden, lightly metallic sheen. It had good color coverage, which was buildable to full coverage with two layers. The texture felt a bit denser and firmer in the pan, but in practice, it applied nicely and blended out without issue (I was worried when I initially swatched!). The blush had a glowing finish that didn't emphasize my skin's natural texture. It stayed on nicely for nine hours on me before fading slightly.
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