Eco-chic is described as a "light plum." It's a dusty, muted mauve with warm undertones and a matte finish. It was, unfortunately, very powoder, which led to poor application, excess product everywhere (in the pan, applied--even after tapping off the excess). I had to really pat and pack it on and minimally blend the edges to keep it in place, but it was faded after five and a half hours. See comparison swatches / compare dupes side-by-side.