Smashbox Obvi is a slightly cool-toned, light pink with a natural finish. It is a permanent lipstick that retails for $21.00 and contains 0.1 oz.
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Smashbox Obvi Be Legendary Lipstick ($21.00 for 0.10 oz.) is a light-medium pink with cool, blue undertones and a white base paired with a natural sheen. It had semi-opaque color coverage that applied evenly but had a tendency to sit in lip lines, so it didn't look as smooth on the lips as it could have.
The Be Legendary formula is supposed to have "rich, vibrant color" that is long-wearing and moisturizing. It wasn't as glossy as other shades, but it wasn't matte either; I liked that, as it was hydrating and comfortable to wear but did not slide around. This shade wore well for four hours on me and was moisturizing over time.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this shade!
Our Be Legendary blend of intense pigments and luxurious emollients saturates lips with brilliant color that looks amazing and feels feather-light. We created and tested every hue in our L.A. photo studio to guarantee color stays true in photographs and stays put throughout an all day shoot.
PENTAERYTHRITYL TETRAISOSTEARATE , BIS-DIGLYCERYL POLYACYLADIPATE-2 , CAPRYLIC/CAPRIC TRIGLYCERIDE , OLEIC/LINOLEIC/LINOLENIC POLYGLYCERIDES , EUPHORBIA CERIFERA (CANDELILLA) WAXCANDELILLA CERACIRE DE CANDELILLA , PVP/HEXADECENE COPOLYMER , DIPENTAERYTHRITYL HEXAHYDROXYSTEARATE/HEXASTEARATE/HEXAROSINATE , DIISOSTEARYL MALATE , POLYETHYLENE , HYDROGENATED POLYDECENE , POLYBUTENE , CETYL LACTATE , SYNTHETIC WAX , BUTYROSPERMUM PARKII (SHEA BUTTER) , TOCOPHEROL , TOCOPHERYL ACETATE , ASCORBYL PALMITATE , GLYCINE SOJA (SOYBEAN) SEED EXTRACT , OLEA EUROPAEA (OLIVE) FRUIT EXTRACT , CHAMOMILLA RECUTITA (MATRICARIA) FLOWER OIL , BEESWAXCERA ALBACIRE D¿ABEILLE , COPERNICIA CERIFERA (CARNAUBA) WAXCERA CARNAUBACIRE DE CARNAUBA , SYNTHETIC BEESWAX , CERAMIDE 3 , CHOLESTEROL , OCTYLDODECANOL , TRITICUM VULGARE (WHEAT) BRAN EXTRACT , POTASSIUM SULFATE , ALUMINA , CALCIUM ALUMINUM BOROSILICATE , CALCIUM SODIUM BOROSILICATE , TIN OXIDE , SILICA , OLEIC ACID , PALMITIC ACID , CETYL ALCOHOL , GLYCERYL STEARATE , ETHYLHEXYL HYDROXYSTEARATE , FLAVOR (AROMA) , VANILLIN , [+/- MICA , TITANIUM DIOXIDE (CI 77891) , IRON OXIDES (CI 77491) , IRON OXIDES (CI 77492) , IRON OXIDES (CI 77499) , BISMUTH OXYCHLORIDE (CI 77163) , BLUE 1 LAKE (CI 42090) , CARMINE (CI 75470) , RED 6 (CI 15850) , RED 21 (CI 45380) , RED 6 LAKE (CI 15850) , RED 7 LAKE (CI 15850) , RED 28 LAKE (CI 45410) , RED 30 LAKE (CI 73360) , RED 33 LAKE (CI 17200) , YELLOW 5 LAKE (CI 19140) , YELLOW 6 LAKE (CI 15985)]