The formula is supposed to "stay put for up to eight hours" and "won't flake, bleed, or feather" with "rich, lightweight color." It is a comfortable, thinner liquid lipstick formula that dries down to a matte finish. The texture is thin with enough slip to glide and spread well across my lips for even, smooth coverage that typically lasted between six and eight hours. The formula was usually non-drying.
The average rating based on all reviewed shade(s) in this formula is shown below.
Perfected on-set in our L.A. photo studio, our long-wear, water-resistant liquid lipstick features Advanced Polymer Technology that makes it stay put and look as fresh and flawless as your first swipe—for up to 8 hours. Featherweight but fierce, this liquid matte formula is infused with lip-smoothing Primer Oil complex for suede-soft lip color in 20 super-rad shades. It’s smudge-proof, budge-proof and non-feathering. Because really, who has time for touch-ups?.
Look Featuring This Product
Based on 1 Review, 7 Quick Reviews
The Good: Easy To Apply (6), Long-wearing (6), Smooth (4), Travel-friendly (2), Creamy (1)
The In-Between: Highly Pigmented (6), Buildable (1), Thick (1), Thin (1), Non-sticky (1)
The Bad: Dry (1), Hard To Blend (1), Drying (1)