The formula is supposed to be "lightweight" with "full-coverage color in one swipe." The majority of shades were pigmented with semi-opaque to full color payoff in a single layer, as described. The more shimmery shades tended to be a bit sheerer overall, while the mattes and creams were usually closer to opaque in coverage.
The textures were typically creamy, lightweight, and not too thin or too thick on the lips, so they were comfortable to apply and to wear. There were some shades where the color pulled into my deeper lip lines upon application, and it was more or less noticeable just depending on the color and finish of the particular.
Some shades seemed hydrating and others were non-drying. They lasted anywhere from three to over six hours on me. There was a subtle, sweet, fruity scent (I couldn't detect it on, just in the tube), and I haven't noticed any taste after wearing them.
The average rating based on all reviewed shade(s) in this formula is shown below.
A high-pigment, lightweight lipstick that provides full-coverage color in one swipe. Available in 40 shades and three finishes: matte, cream, and metal.
Octyldodecanol, Pentaerythrityl Tetraisostearate, CI 77891 (Titanium Dioxide), Polyethylene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, CI 77492 (Iron Oxides), Polybutene, VP/Hexadecene Copolymer, CI 77491 (Iron Oxides), Cera Microcristallina (Microcrystalline Wax), Disteardimonium Hectorite, CI 42090 (Blue 1 Lake), CI 15850 (Red 7 Lake), Fragrance, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, BHT.
Based on 3 Reviews, 5 Quick Reviews
The Good: Smooth (4), Easy To Apply (4), Creamy (3), Great Value (2), Moisturizing (1), Travel-friendly (1)
The In-Between: Highly Pigmented (4), Non-sticky (3), Buildable (1)
The Bad: Tugs/pulls (1), Uneven (1)
3 Written Reviews
By Zele 1 year ago.
I really enjoy using this product. I think the lipsticks in this line look completely different on different skin tones because this color looks like a dark blue almost black color on me (with no purple at all). You kind of have to tug a little to get it to apply well. It is pretty long lasting and it lasts a whole day without eating.
By Marie 2 years ago.
although i would like to point out that it is not a cream finish the #matte being right there in the picture it is a gorgeous creamy super pigmented formula with a matte finish that is typically expected of solid lipsticks. it is not drying at all, nor is it in any way patchy and it is a beautiful, beautiful shade that is totally worth its under-ten-dollars price tag. the packaging is also very environment-friendly and i love how lightweight and easy to carry around it is. i also find that it stayed on my lips for about two hours without having to reapply it but it does tend to wear off while eating.
By Zo 2 years ago.
Just got this lipstick today, and I was a little disappointed with the colour. It is significantly more purple than it looks in photos (I took some myself too). Berry to plum would more accurately describe it than burgundy. Otherwise the finish is lovely and creamy. Feels very nice to wear and surprisingly the colour didn't seem to be going everywhere. I will seriously consider buying from this collection again, only the colour was a letdown. It does look good in photos though.