The formula is supposed to have builable coverage, though the brand has done an inconsistent job of marketing them that way, as at the point of purchase, there's no mention of them being buildable (and promotional swatches at point of purchase show opaque coverage), while on their Instagram it says as much; the makeup artist behind the brand said, "buildable and will never leave your cheeks to[o] pigmented on the first application." Aside from the coverage kerfuffle, the formula is supposed to have good adhesion, "true color," and a "natural finish" and "extended wear."
Of the four shades released (at the time this overview was written), all four had more semi-sheer to medium, buildable coverage (up to mostly opaque), but the underlying texture of the formula seemed particularly sensitive to natural oils, so I would take care swatching it with fingertips and for typical consumer use, I'd suggest applying over more matte base products and/or over a setting or finishing powder if you tend to pick up product more than once (to avoid bringing any natural oils into the pan). The powder was just more susceptible than the average powder--in my experience--to getting a hardened surface.
The powder itself was incredibly smooth, silky, and had some glide to it, which helped the product apply evenly, diffuse with ease, and sit well on bare skin. I also think it's the type of formula that performs better in practice than just swatched on one's arm. They seemed to be more satin-to-matte in the pan without overt shimmer, but they had a more semi-matte or "natural" finish (as intended) once buffed out on my skin. The shades lasted around eight hours on me before fading visibly.
The average rating based on all reviewed shade(s) in this formula is shown below.
A creamy, smooth, and seamless cheek color that glides onto the skin and melts upon contact for a flawless, second-skin finish.