Memento

OCC Memento Lip Tar/RTW ($15.00 for 0.14 fl. oz.) is described as a "midtone pink/plum neutral." It's a slightly muted, medium pink with warm undertones that makes it appear almost coral-like. It had rich, opaque coverage that applied evenly and smoothly, and took about two hours to settle to more of a matte finish. The application was very comparable to the squeeze-tube, just easier and much less of a learning curve if you've never used Lip Tar before. NARS Brigitte (P, $34.00) is darker, more muted, cooler (90% similar). Hourglass I'm Looking (P, $34.00) is darker (95% similar). Bite Beauty Sable (DC, $24.00) is lighter (90% similar). MAC Spotlight Me (LE, $19.00) is lighter, brighter, warmer (90% similar). Clinique Melon Pop (P, $19.50) is more shimmery, darker, cooler (90% similar). ColourPop Slacker (P, $7.00) is brighter (90% similar). Smashbox Nude Beach (P, $21.00) is more shimmery, darker, less pigmented (90% similar). Sephora Strong as Helle (27) (P, $13.00) is cooler (90% similar). MAC Runway Hit (P, $19.00) is darker, less glossy (85% similar). L'Oreal Luminous Coral (P, $9.99) is darker (90% similar). Tom Ford Beauty Fling It On (Lip Color) (PiP, ) is darker (90% similar). Bite Beauty Café (LE, $24.00) is less glossy (95% similar). Givenchy Nude Cachemire (101) (P, $37.00) is darker, cooler (90% similar). Bite Beauty Heather (DC, $28.00) is darker, more muted (90% similar). NARS Julie (P, $34.00) is lighter, cooler (90% similar). Charlotte Tilbury Bitch Perfect (P, $37.00) is more muted, warmer (90% similar). Chanel L'Aristrocatica (65) (LE, $45.00) is warmer (90% similar). MAC Modern Wow! (LE, $19.00) is more shimmery, darker (90% similar). MAC Nicki's Nude (LE, $19.00) is darker (95% similar). Tom Ford Beauty Carriacou (LE, $55.00) is more muted, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

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