Log (Igenous) is a deep brown with neutral-to-warm undertones and a matte finish. It had opaque color coverage that adhered evenly to bare skin and blended out with little effort. The texture was soft, smooth, and blendable without being powdery nor too firmly-pressed in the pan. I didn't have any trouble applying less and building up coverage for those who prefer to build up their pigmentation. It lasted well for eight hours on me before I noticed slight fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.