Chromium Liquid Eyeshadow

The formula is supposed to have a "water-rich, jelly texture with a fresh hydrating feel" where each shade has "three shifts" with a "high chrome effect." It is also supposed to have "high buildable coverage" (though the brand also showed live swatches as opaque in one layer) with "no cracking, no creasing, no fading." The brand's promotional video advertised "one swipe, intense triochrome pigmentation."

The consistency was lightweight, thin, and more watery with a cooling sensation when the product came into contact with my skin. The included applicator is a noticeably flocked, doe-foot that had good flex and sponginess, though I felt like it had a tendency to over-apply product and wasn't as precise as a more traditional, flat synthetic brush was. I found the best application was with a smaller brush for placement and something lightly fluffy and synthetic to diffuse the edges, especially around more curved areas (like the crease and inner tearduct).

For sheerer coverage, your best bet was to apply gently with a fingertip at the center of the lid and then use the fingertip to diffuse outward. Alternatively, you could use a fluffy brush to apply and blend out but found you definitely had to work quickly compared to fingertips. My eyelids are more sensitive at the moment, but the formula stung a bit until it was done drying down.

The formula dried down fast enough that the product didn't settle into fine lines and creases, but I didn't feel rushed as I worked one eye at a time. I didn't experience the "no cracking" part, though, as the shades had subtle to more noticeable cracking anywhere from four to six hours in during wear, though the color itself did not crease, flake, or fade for eight to nine hours on me.

The cracking occurred along horizontal fine lines and in the crease but looked like the product pulled away and not something I could push or smduge back in place (more in line with actual creasing). Sometimes it wasn't noticeable unless I was looking in a magnifying mirror.

I was impressed by how well the liquid formula spread on my eyelid, and the shift was noticeable straight on, looking at myself. I felt like the shift was actually most noticeable that way, rather than at various angles, and this was its best feature in my experience. It was easier to use and achieve that effect, especially diffusing along the edge, as the base seemed more forgiving compared to more typical black-based multichrome shades (though they often have more varied and wider shifts).

Note: Each tube contains 0.08 fl. oz., which was properly disclosed at the point of purchase, but they are smaller than the average liquid eyeshadow (which tends to range from 0.13 fl. oz. to 0.15 fl. oz. for most, though some are larger, like 0.25 fl. oz.). They're physically smaller than most liquid eyeshadows; to the point where I suspect readers will react a bit when seeing it in person. If you're not someone who typically finishes liquid eyeshadow up before it dries out (or before it need to be replaced), the total price may be more important than actual amount of product.

Also, based on the pricing of multichromes by more niche brands, the ingredient that produces the multichrome shift is significantly more expensive than typical colorants/pigments, so pricing as been on the higher side--my guess is the brand went with less to keep the price under $30.