The formula is supposed to have "full-coverage color in one swipe" with an "ultra-flexible, lightweight feel" with "brushed-metal" finishes and "lasting, smudge-resistant wear." The pigmentation ranged from semi-opaque to opaque, depending on the shade, with fairly even, smooth application with a very smooth, fluid texture that was rather thin but not watery. After a few applications using this formula (or the original Powermattes), I don't have any issues navigating along the edges of my lips, but the first few I ever did gave me the sensation that it was too fluid--too easy to spread. They dry down to a transfer-resistant but not transfer-proof, finish, where if I blot, I get a touch of color coming away, but the lip color doesn't move or slide around on my lips. They lasted between four and six hours on me and were, generally, non-drying. There was a sweet, vanilla scent but no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.