The formula is supposed to have "patent shine" and "high-octane color," which is further translated into "mirror-like shine" and "intense color" and has a "moisturizing feel." The applicator is made with two distinct sides; one side "features a reservoir to deposit the ideal amount of color" (it's slightly indented) and the other side "evenly distributes the formula." I actually felt that the applicator often over-applied the product, and I'd expect someone with thinner lips may find they need to wipe some off prior to applying to their lips.
The texture was plush, moderate in thickness but lighter weight (not heavy but I knew I was wearing gloss) and had light to moderate tackiness, which became more noticeable over time. I felt that the shimmery shades applied the best--more even, better coverage, and sat well on my lips--while the cream shades were inconsistent though often quite pigmented. The lighter cream shades (like Santo Domingo) almost appeared bubbled on my lips, not streaky or uneven per se, but the finish wasn't as flattering or as smooth as it was for deeper, richer hues (like Red District). Both finishes were very shiny--dare I say, mirror-like!--and glossy.
Most shades were pigmented, and the majority lasted at least four hours with some lasting as long as six hours on me. The formula was comfortable to wear and lightly to moderately hydrating over time. They were scented with something sweet and syrupy, not typical vanilla, but didn't seem to have a discernible taste to me.
The average rating based on all reviewed shade(s) in this formula is shown below.
Go to extremes with new Full Vinyl Lip Lacquer. Lips take a dip in mirror-like shine. Creamy formula drenches with intense color. Vitamin E imparts a moisturizing feel. A unique, two-sided applicator makes for an amplified shine finish. Smooth and seductive. Utterly addictive. Take your slick of 10 ultra-saturated shades.