Milani Crave is a moderately warm-toned, medium-dark coral with a natural finish. It is a permanent lipstick that retails for $8.99 and contains 0.1 oz.
Milani Crave Color Fetish Shine Lipstick ($8.99 for 0.1 oz.) is a vivid, medium pink-coral with subtle, warm undertones and a natural sheen. It had semi-sheer color payoff, which was more in line with how the coverage was described by the brand, that applied fairly evenly, though the actual formula was more prone to catching on imperfections.
The consistency was thinner, which likely contributed to how well it sat on my lips, though it didn't seem to settle into my lip lines. It wore well for two hours and felt lightly moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Longing for lust-worthy lips? This sheer to medium coverage, ultra-moisturizing, balm-like lipstick with an 85% blend of nourishing oils glides on effortlessly, leaving lips moisturized with a lustrous pop of color. The creamy, lustrous shine, high-comfort formula wears like a lipstick, but melts onto your lips like your favorite balm.
Caprylic/Capric Triglyceride, Polybutene, Diisostearyl Malate, Hydrogenated Polyisobutene, Polyethylene, Aluminum Hydroxide, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Dicalcium Phosphate, Limonene, Fragrance / Parfum, Citral, Linalool, Butyrospermum Parkii (Shea) Butter, Rosa Canina Fruit Oil, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, BHT, Benzyl Benzoate, Aluminum Hydroxide, Mica, Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Red 6 (CI 15850)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.