Maybelline Charming Cocoa (125) Color Elixir ($8.99 for 0.17 fl. oz.) is a medium, lightly warmed-up brown with a subtle rosiness to it. This shade had no shimmer, just a creamy, glossy finish. It had mostly opaque color covrage, and though it was a little milky, it applied evenly for the most part and didn't settle into lip lines too noticeably (only if you're upclose). This shade lasted for four hours on me when I tested the wear. MAC Show Me (P, $19.50) is darker. MAC Spice (P, $15.00) is darker, pinker. MAC Over Indulgence (LE, $20.00) is warmer. See comparison swatches / view dupes.