Studded Kiss (310) is described as a "shimmering berry lavender." It's a fuchsia-shimmered berry-red with cool undertones. It applied fairly evenly, though it does settle into lips (but it's not very noticeable from a normal viewing distance, only if you have your nose to the mirror), and has semi-sheer to semi-opaque color coverage, as it was somewhat buildable. This shade wore well for four hours. Urban Decay Big Bang is purpler. Urban Decay Adrenaline is brighter. NARS Penny Arcade is less shimmery. MAC Colour Saturation is similar but less shimmery. See comparison swatches.