Soft Pop Plumping Blush Veil

The formula is supposed to have "sheer" coverage with a "dewy finish." Sheer coverage was accurate, as the shades were quite emollient, lightly tacky but smooth, and sheered out as they were applied. If you're someone who wants to be able to build up your cream blush, you may find this lacking--you may be able to get semi-sheer coverage by just barely diffusing the edges, but it will feel and look quite dewy and be more prone to sliding around while worn.

Despite being a very emollient formula, it didn't seem to lift up my base products as much, including higher coverage, more satin to semi-matte ones. Due to just how slippery it was, I preferred a brush over fingertips to ensure a more even and precise application.

The main trouble I had with this formula was that--as one might have guessed--the longevity was lacking due to all that dewiness and emollience. It had a tendency to break down any products worn under it, so even if layered on top of another blush, it had limited longevity (often halving the powder blush itself). When set with powder, it added a couple of hours but may take some troubleshooting to find the right loose/pressed powder that combines well.

On their own, they lasted three to four hours before sliding/migrating noticeably. Since they are quite sheer, the sliding is less apparent than some formulas might be, especially to someone not looking at it.