Make Up For Ever Pure is a very warm-toned, medium beige with a matte finish. It is a limited edition eyeshadow.
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Pure is a soft, yellowy beige with warm undertones and a matte finish. It had nearly opaque color coverage in a single layer, but it was more powdery, so it sheered out as soon as I applied it. The consistency was soft and silky to the touch, but again, that powderiness made it prone to fallout and hard to keep opaque (or build it back up). It stayed on nicely for five hours on me before fading noticeably.
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Atomized pigment formula provides exceptionally buildable pay-off and blendability.