Make Up For Ever M300 is a very warm-toned, dark orange with a matte finish. It is a discontinued lipstick that retails for $22.00 and contains 0.12 oz.
Make Up For Ever M300 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a bold, medium-dark orange-red with strong, warm red undertones and a matte finish. The texture had a velvety feeling to it, so it glided on with ease and did not tug on the lips during application. However, it was a bit thin and clingy, so it wasn't the most flattering finish on the lips and tended to accentuate lines and imperfections. I highly recommend exfoliating prior to applying this shade. It had good pigmentation that wore well for six hours, but the formula was a bit drying. Bite Beauty #076 (P, $18.00) is cooler, lower quality (95% similar). Charlotte Tilbury Tell Laura (P, $37.00) is lighter (95% similar). Anastasia Blood Orange (LE, $18.00) is cooler (95% similar). Dose of Colors Hot Fire (LE, $18.00) is lighter (90% similar). NARS Marlene (P, $34.00) is lighter, less glossy (95% similar). Chanel Rouge Feu (57) (P, $45.00) is lighter, warmer (90% similar). NARS Light My Fire (P, $26.00) is cooler (90% similar). NARS Funkytown (LE, $26.00) is lighter, cooler (90% similar). MAC Barbecue (LE, $19.00) is lighter, brighter (90% similar). Bite Beauty Cayenne (DC, $26.00) is brighter, glossier (90% similar). MAC Lady Danger (P, $19.00) is glossier (90% similar). ColourPop K Bop (P, $10.00) is lighter, cooler (90% similar). Urban Decay Temper (DC, $18.00) is darker (90% similar). Bite Beauty Mimosa (DC, $24.00) is darker, glossier (90% similar). NYX Pure Red (P, $6.00) is brighter, glossier (90% similar). Tom Ford Beauty Wild Ginger (P, $55.00) is lighter, cooler, glossier (90% similar). Maybelline Orange Danger (DC, $7.49) is cooler (90% similar). Maybelline Craving Coral (P, $7.99) is lighter, cooler (90% similar). Estee Lauder Chilean Sunset (LE, $45.00) is lighter, brighter (90% similar). Anastasia Cinnamon (LE, $18.00) is lighter, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.