Make Up For Ever S400 is a slightly warm-toned, light-medium brown with a semi-matte finish. It is a permanent contour that retails for $23.00 and contains 0.17 oz.
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Make Up For Ever S400 Artist Face ColorMake Up For Ever S400 Artist Face Color ($23.00 for 0.17 oz.) is a muted, medium rosy brown with subtle, warm undertones and a mostly matte finish. It had the type of matte finish that seemed to take on the finish of the skin itself, so it appeared more like a "natural matte" to my eye than a flat matte finish. There was mostly opaque color payoff but was forgiving that it could be applied with a lighter hand or diffused a lot for sheerer coverage. The consistency was dense but smooth, blendable and worked best with a moderately dense blush or contour brush. It's a sculpting shade but could surely be used as a blush if desired. The color lasted well for almost nine hours on me.
Overview of the Formula
The formula is supposed to have "intense color payoff" with a "long-lasting finish." The range is split into three types--Highlighters, Sculpting Powders, and Blushes--that is easy to determine by the first letter of the shade name (H for Highlighter, S for Sculpting, and B for Blush). There are three finishes--matte, shimmer, and pearl but was less obvious. In fact, the majority of the "matte" shades were more like semi-matte or natural matte where there were no distinctive shimmer particles but they seemed to take on the natural finish of the skin, which gave the "mattes" a particularly seamless finish on the skin but might be dewier on oilier skin types than desired. None of the 34 shades available were frosted or metallic except three of the highlighters (H100, H106, H312).
The pigmentation ranged from medium to opaque, depending largely on the shade, though they were always buildable if they were not opaque in a single layer. Some of the deeper, more matte shades were less forgiving and took more effort to diffuse and blend, even when I used a lighter hand or a more feathery brush. The texture was smooth, velvety, and moderately dense without any powderiness or dustiness in the pan. The formula has lasted between eight and ten hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Reveal your inner artist and create endless looks with Artist Face Color. Choose your palette size, then customize to your needs by mixing and matching your favorite. Artist Face Color’s unique formula features atomized pigments, which provide intense color payoff while blending and diffusing for a natural, long-lasting finish. The super-fine powder melts into skin while also seamlessly layering for a natural, result. Available in matte, shimmer, and pearl finishes, Artist Face Color provides endless ways to enhance and define your features for your desired result.