Make Up For Ever ME912 Orchid is a moderately warm-toned, dark lavender with a pearl finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever ME912 Orchid Artist Color Shadow ($17.00 for 0.08 oz.) is a vibrant, medium-dark magenta with cooler, violet pearl and a soft, metallic sheen. The consistency was denser, a bit stiff initially, but it became easier and easier to use after two uses. It had rich color payoff in a single layer that applied evenly to bare skin and blended out nicely without losing its intensity. The new formula is slightly brighter and cooler in tone but otherwise was quite similar (see side-by-side comparison). It wore well for 10 and a half hours on my lid and nine and a half hours on my cheeks.
As far as I can tell, there are still shades within the Artist Color Shadow range that aren't listed as eye safe (in the U.S.), though this information appears in the form of a "face" symbol on the underside of the physical shadow (as opposed to an "eye" symbol). This same type of symbol system was used on their loose and liquid Star Lit products, and if they were appropriate for multiple areas, the label included multiple symbols (like an eye, face, and set of lips). This shade did not have an eye symbol on its label.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.