Make Up For Ever ME728 Copper Red is a very warm-toned, medium copper with a metallic finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever ME728 Copper Red Artist Color Shadow ($17.00 for 0.08 oz.) is a rich, medium-dark copper with warm, red-orange undertones and a metallic sheen. It was richly pigmented and had a smooth, moderately dense texture that was cream-like without being thick, so it sat more flatteringly on my lid and did not emphasize the texture. The color blended out nicely on the lid without losing its intensity. It wore well for 10 hours on me before creasing faintly.
The original version was lighter, brighter, more gold than copper, and had more shimmer (see side-by-side comparison).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.