Make Up For Ever ME304 Emerald is a slightly cool-toned, medium green with a frost finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever ME304 Emerald Artist Color Shadow ($17.00 for 0.08 oz.) is a medium-dark, emerald green with subtle, cool undertones and a frosted finish. It had good color coverage in a single layer, which was buildable to full coverage with a touch more layered on top. The consistency was smooth to the touch but thinner and slightly stiff in the pan, so I needed to use a heavier hand to pickup product well with my brush. The eyeshadow blended out nicely on my lid, though, and stayed on well for 10 hours. The previous formula had a creamier feel, which yielded plusher, slightly richer color and pigmentation (see side-by-side comparison).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.