Make Up For Ever M820 Dark Purple Pink is a moderately warm-toned, dark pink with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
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Make Up For Ever M820 Dark Purple Pink Artist Color Shadow ($17.00 for 0.08 oz.) is a deep pink with subtle, warm undertones and a matte finish. The pigmentation was nearly opaque in a single layer, while the consistency was smooth, velvety, and didn't have any powderiness despite still being very blendable on the eye. It lasted nicely for nine hours before fading a bit, but it did stain my lids; as a cheek color, it wore well for nine hours but did not seem to stain. It was very similar to the previous formula (see comparison swatches).
As far as I can tell, there are still shades within the Artist Color Shadow range that aren’t listed as eye safe (in the U.S.), though this information appears in the form of a “face” symbol on the underside of the physical shadow (as opposed to an “eye” symbol). This same type of symbol system was used on their loose and liquid Star Lit products, and if they were appropriate for multiple areas, the label included multiple symbols (like an eye, face, and set of lips). This shade did not have an eye symbol on its label.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.